Why Frontline Leadership Matters: An Interview with Kay Basi

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Think leadership development is just for the higher-ups? Think again.

Frontline leaders – store managers, supervisors, and office managers – directly supervise an estimated 80% of the workforce. Day-to-day, these leaders interface with staff and customers and play a critical role in executing an organization’s strategic vision on the frontline.

Through the hardships of the pandemic, frontline and first-time leaders helped ensure emergency services, retail, and grocery stores continued operations.

“In the midst of this chaos, what we saw were leaders that took charge. They were bold. They were genuine with what they knew... and what they didn’t know.”
- Kay Basi, Chief Strategy & Marketing Officer at Leaderology

Why should organizations invest in these unsung heroes? The development of frontline leaders is more than just a feel-good effort to solicit buy-in – it is imperative for businesses wishing to empower employees at all levels, reduce turnover, and ultimately succeed in a rapidly changing economic landscape.

Our very own Kay Basi sat down with Priscilla McKinney of Little Bird Marketing to discuss professional growth, leadership development, and fearless authenticity on this episode of Ponderings from the Perch. LISTEN NOW

 

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